Well the question is a tricky one as not many realize the true value of a watch and a watch brand. Watchmaker shave existed for over a century and it is not quite simply when you want to weigh their worth in general terms. Think of an artist who has developed and mastered his craft over the course decades and finally one day you are asked to quantify his skills and his mastery over his craft. Similarly, the Swiss watchmaker is an artist that has honed its craft for over a century in the watchmaking industry.
Are Rado watches worth it?
In order to truly comprehend and acknowledge its value as a watchmaker and as an artist, you need to understand its journey first. Moreover, you need to understand what makes the brand so popular. Watches such as the Rado True and Hyperchrome are good examples. Let us just dive into a few facts about that will help you comprehend the reality.
An innovator at heart
Pioneer in the truest form
Doesn’t follow the herd
If there is one thing that is special about Rado it is that the watchmaker is a trailblazer and a pathfinder. It does not follow and instead chooses to lead. That is what has always made Rado stand out in the watch business. As a watchmaker in the world’s top watch industry, it is already difficult to be on top and Rado does it on a constant basis.
The watchmaker has lately experimented with a lot of ideas that are outside of kits comfort zone. This is what really makes it a quality watchmaker in the first place.